{"id":311,"date":"2026-04-10T13:45:22","date_gmt":"2026-04-10T13:45:22","guid":{"rendered":"https:\/\/www.yasamadair.net\/?p=311"},"modified":"2026-04-10T13:45:23","modified_gmt":"2026-04-10T13:45:23","slug":"dogali-tukettik-simdi-yapayla-idare-ediyoruz","status":"publish","type":"post","link":"https:\/\/www.yasamadair.net\/index.php\/2026\/04\/10\/dogali-tukettik-simdi-yapayla-idare-ediyoruz\/","title":{"rendered":"Do\u011fal\u0131 T\u00fckettik, \u015eimdi Yapayla \u0130dare Ediyoruz"},"content":{"rendered":"\n

Uluslararas\u0131 Ekonomi Zirvesi\u2019nin (UEZ 2026) \u00fc\u00e7\u00fcnc\u00fc panelinde konu\u015fan<\/strong> <\/strong>sahibinden.com CEO\u2019su Burak Erta\u015f, teknolojideki d\u00f6n\u00fc\u015f\u00fcme at\u0131fta bulunarak, \u201cYapay zekan\u0131n h\u0131z kazanmas\u0131yla birlikte, \u00f6zellikle halka a\u00e7\u0131k teknoloji \u015firketlerinde y\u00fczde 90\u2019lara varan de\u011fer kay\u0131plar\u0131 ya\u015fand\u0131.\u201d dedi.<\/strong><\/strong><\/p>\n\n\n\n

2012 y\u0131l\u0131ndan bu yana Capital, Ekonomist <\/strong>ve Start Up <\/strong>dergileri taraf\u0131ndan d\u00fczenlenen Uluslararas\u0131 Ekonomi Zirvesi (UEZ 2026), bu y\u0131l 15\u2019inci kez T\u00fcrkiye ve d\u00fcnyan\u0131n sayg\u0131n siyaset\u00e7ilerini, i\u015f d\u00fcnyas\u0131 liderlerini ve akademisyenlerini a\u011f\u0131rl\u0131yor.<\/p>\n\n\n\n

Bu y\u0131l \u201cB\u00fcy\u00fck D\u00f6n\u00fc\u015f\u00fcm: Dayan\u0131kl\u0131 ve S\u00fcrd\u00fcr\u00fclebilir Bir K\u00fcresel Sisteme Ge\u00e7i\u015fin Pusulas\u0131\u201d<\/strong> temas\u0131yla d\u00fczenlenen zirvenin ana sponsorlu\u011funu Tera Finans Grubu<\/strong> \u00fcstleniyor.<\/p>\n\n\n\n

Zirvenin d\u00f6rd\u00fcnc\u00fc paneli, \u201cYapay Zeka \u0130\u015f Ya\u015fam\u0131n\u0131 ve Sekt\u00f6rleri Nas\u0131l De\u011fi\u015ftirecek?\u201d<\/strong> ba\u015fl\u0131\u011f\u0131yla d\u00fczenlendi. Aydem Enerji CEO\u2019su Serdar Marangoz\u2019<\/strong>un moderat\u00f6rl\u00fc\u011f\u00fcn\u00fc yapt\u0131\u011f\u0131 panelin sponsoru sahibinden.com<\/strong> oldu.  Marangoz, panelin a\u00e7\u0131l\u0131\u015f\u0131nda yapt\u0131\u011f\u0131 konu\u015fmada, yapay zekan\u0131n etki olan\u0131n\u0131n \u00e7ok geni\u015f oldu\u011funu ve \u00f6zellikle kurumlar\u0131n yapay zekay\u0131 i\u015f s\u00fcre\u00e7lerine adapte etme s\u00fcre\u00e7lerinin daha da \u00f6nem kazand\u0131\u011f\u0131n\u0131 dile getirdi.<\/p>\n\n\n\n

 <\/strong><\/h3>\n\n\n\n

\u201c\u0130lanc\u0131l\u0131\u011f\u0131n GPT\u2019sini geli\u015ftirdik\u201d<\/strong><\/h3>\n\n\n\n

sahibinden.com CEO\u2019su Burak Erta\u015f,  <\/strong>yapay zekan\u0131n evrimini de\u011ferlendirirken 2018\u2019de makine \u00f6\u011frenimi ve derin \u00f6\u011frenme ile ba\u015flayan s\u00fcrecin bug\u00fcn radikal bir k\u0131r\u0131lma noktas\u0131na ula\u015ft\u0131\u011f\u0131n\u0131 ifade etti.<\/p>\n\n\n\n

Erta\u015f, \u015firketin yapay zeka yolculu\u011funa ili\u015fkin \u015fu de\u011ferlendirmelerde bulundu:<\/p>\n\n\n\n

\u201c2018 y\u0131l\u0131nda \u00f6zellikle makine \u00f6\u011frenimi ve derin \u00f6\u011frenme konular\u0131 g\u00fcndeme gelmeye ba\u015flam\u0131\u015ft\u0131. Bizim k\u00f6kl\u00fc bir k\u00fclt\u00fcr\u00fcm\u00fcz var: Teknoloji alan\u0131nda faaliyet g\u00f6sterdi\u011fimiz i\u00e7in i\u015fimizin ba\u015fkas\u0131 taraf\u0131ndan elimizden al\u0131nma ihtimali her zaman daha y\u00fcksek. Bankac\u0131l\u0131k gibi sekt\u00f6rlerde bir oyuncunun yerini almak kolay de\u011fil; ancak bizim gibi teknoloji \u015firketlerinde bariyerler \u00e7ok daha d\u00fc\u015f\u00fck. Nitekim yapay zekan\u0131n h\u0131z kazanmas\u0131yla birlikte, \u00f6zellikle halka a\u00e7\u0131k teknoloji \u015firketlerinde y\u00fczde 90\u2019lara varan de\u011fer kay\u0131plar\u0131 ya\u015fand\u0131. \u2018E\u011fer bug\u00fcn bizim yerimize bir rakip gelse, hangi \u00fcr\u00fcn\u00fc ya da hizmeti geli\u015ftirerek bizi geride b\u0131rak\u0131r?\u2019 sorusunu s\u00fcrekli soruyoruz. Bin ki\u015filik bir organizasyonuz; bunun yakla\u015f\u0131k 350\u2019si teknoloji ve yaz\u0131l\u0131m ekiplerinde \u00e7al\u0131\u015f\u0131yor. Ancak bu bak\u0131\u015f a\u00e7\u0131s\u0131 sadece teknoloji ekiplerine de\u011fil, t\u00fcm organizasyona yay\u0131lm\u0131\u015f durumda.\u201d<\/p>\n\n\n\n

\u015eirket olarak erken d\u00f6nemde g\u00f6r\u00fcnt\u00fc i\u015fleme teknolojilerine yat\u0131r\u0131m yapt\u0131klar\u0131n\u0131 belirten Erta\u015f, ara\u00e7 foto\u011fraf\u0131ndan model tan\u0131ma gibi uygulamalar\u0131n operasyonel verimlilik sa\u011flad\u0131\u011f\u0131n\u0131 s\u00f6yledi. Bu teknolojinin zamanla evrilerek ilan giri\u015f s\u00fcre\u00e7lerini otomatikle\u015ftirdi\u011fini belirten Erta\u015f, \u201cBug\u00fcn kullan\u0131c\u0131 sadece foto\u011fraf y\u00fckleyerek ilan detaylar\u0131n\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde otomatik olu\u015fturabiliyor. Bu, bizim i\u00e7in \u00f6nemli bir d\u00f6n\u00fc\u015f\u00fcm ad\u0131m\u0131 oldu.\u201d dedi.<\/p>\n\n\n\n

Son d\u00f6nemde ise oda\u011f\u0131n tamamen de\u011fi\u015fti\u011fini vurgulayan Erta\u015f, \u201cSon 1,1-5 y\u0131ld\u0131r yapay zeka bamba\u015fka bir yere geldi. Art\u0131k mesele verimlilik de\u011fil, i\u015f modelinin kendisinin d\u00f6n\u00fc\u015fmesi. \u2018\u0130lanc\u0131l\u0131\u011f\u0131n GPT\u2019si\u2019ni geli\u015ftirdik. \u015eubat ay\u0131nda bunu lanse ettik. Kullan\u0131c\u0131lar platformda do\u011fal dil ile arama yapabiliyor.\u201d ifadelerini kulland\u0131.<\/p>\n\n\n\n

Yapay zekan\u0131n i\u015f g\u00fcc\u00fc \u00fczerindeki etkisine de de\u011finen Erta\u015f, bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn do\u011frudan bir i\u015f kayb\u0131 yaratmaktan ziyade i\u015f yap\u0131\u015f bi\u00e7imlerini de\u011fi\u015ftirece\u011fini belirterek, m\u00fc\u015fteriyle temas eden katma de\u011ferli alanlarda insan kayna\u011f\u0131n\u0131n yeniden konumlanaca\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n\n\n\n

\u201cAs\u0131l mesele teknolojiyi de\u011fere d\u00f6n\u00fc\u015ft\u00fcrmek\u201d<\/strong><\/p>\n\n\n\n

IBM T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc I\u015f\u0131l K\u0131l\u0131n\u00e7 G\u00fcrtuna, <\/strong>yapay zekan\u0131n sadece teknolojik de\u011fil, yap\u0131sal bir d\u00f6n\u00fc\u015f\u00fcm yaratt\u0131\u011f\u0131n\u0131 vurgulad\u0131.<\/p>\n\n\n\n

G\u00fcrtuna, \u201cYapay zekan\u0131n geli\u015fimi yaln\u0131zca bir teknoloji de\u011fi\u015fimi de\u011fil; yeni bir altyap\u0131 ve yeni bir normalle birlikte d\u00f6n\u00fc\u015febilme yetene\u011finin \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131 bir \u00e7a\u011f\u0131n ba\u015flang\u0131c\u0131. Bug\u00fcn t\u00fcm CEO\u2019lar bu ger\u00e7e\u011fi kabul ediyor, d\u00fcnya bunu tart\u0131\u015f\u0131yor. Ancak kritik mesele, teknolojiye ne kadar h\u0131zl\u0131 yat\u0131r\u0131m yapt\u0131\u011f\u0131m\u0131z de\u011fil; bu yat\u0131r\u0131mlardan ne \u00f6l\u00e7\u00fcde fayda sa\u011flad\u0131\u011f\u0131m\u0131z ve nas\u0131l de\u011fere d\u00f6n\u00fc\u015ft\u00fcrd\u00fc\u011f\u00fcm\u00fcz.\u201d dedi.<\/p>\n\n\n\n

Kurumsal d\u00fcnyada d\u00f6n\u00fc\u015f\u00fcm\u00fcn iki a\u015famada ilerledi\u011fini belirten G\u00fcrtuna, ilk a\u015famada \u015firketlerin kendi yapay zeka asistanlar\u0131n\u0131 geli\u015ftirerek i\u00e7 s\u00fcre\u00e7leri optimize etti\u011fini, ikinci a\u015famada ise operasyonel derinlik, otomasyon ve karar destek sistemlerinin devreye girdi\u011fini ifade etti.<\/p>\n\n\n\n

T\u00fcrkiye\u2019nin bu d\u00f6n\u00fc\u015f\u00fcmde g\u00fc\u00e7l\u00fc bir potansiyele sahip oldu\u011funu belirten G\u00fcrtuna, h\u0131zl\u0131 adaptasyon kabiliyetine ra\u011fmen plans\u0131z ilerlemenin risk olu\u015fturdu\u011funa dikkat \u00e7ekti.<\/p>\n\n\n\n

\u201cBu d\u00f6n\u00fc\u015f\u00fcm\u00fcn geri d\u00f6n\u00fc\u015f\u00fc yok\u201d<\/strong><\/p>\n\n\n\n

QNB T\u00fcrkiye CEO\u2019su \u00d6m\u00fcr Tan ise <\/strong> yapay zekay\u0131 yaln\u0131zca teknolojik bir k\u0131r\u0131lma olarak de\u011fil, \u00e7ok katmanl\u0131 bir d\u00f6n\u00fc\u015f\u00fcm dalgas\u0131 olarak de\u011felrndirdiklerini ve bu d\u00f6n\u00fc\u015f\u00fcmden art\u0131k geriye d\u00f6n\u00fc\u015f\u00fcm\u00fcn m\u00fcmk\u00fcn oplmad\u0131\u011f\u0131n\u0131 s\u00f6yledi. Bu s\u00fcrecin ekonomik, k\u00fclt\u00fcrel ve hatta jeopolitik etkiler yaratt\u0131\u011f\u0131n\u0131 vurgulayan Tan, son d\u00f6nemde ya\u015fanan k\u00fcresel geli\u015fmelerin de bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn kapsam\u0131n\u0131 net bi\u00e7imde ortaya koydu\u011funu ifade etti.<\/p>\n\n\n\n

\u00d6m\u00fcr Tan, yapay zekay\u0131 yeniden ke\u015ffetmek yerine buna en iyi \u015fekilde uyum sa\u011flaman\u0131n ve adapte olman\u0131n i\u015f s\u00fcre\u00e7leri ve \u015firketler a\u00e7\u0131s\u0131ndan daha efektif bir yol olaca\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7izdi.<\/p>\n\n\n\n

Teknolojinin bankac\u0131l\u0131k sekt\u00f6r\u00fc \u00f6zelinde etkisine de konu\u015fan Tan, birka\u00e7 y\u0131l \u00f6ncesine kadar yenilik\u00e7i kabul edilen bir\u00e7ok teknolojinin bug\u00fcn temel gereklilik haline geldi\u011fini belirtti.. \u00d6zellikle chatbot taraf\u0131nda ya\u015fanan d\u00f6n\u00fc\u015f\u00fcme dikkati \u00e7eken Tan, reaktif sistemlerin yerini proaktif, m\u00fc\u015fteri davran\u0131\u015f\u0131n\u0131 \u00f6ng\u00f6ren ve y\u00f6nlendiren yap\u0131lara b\u0131rakt\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Uluslararas\u0131 Ekonomi Zirvesi\u2019nin (UEZ 2026) \u00fc\u00e7\u00fcnc\u00fc panelinde konu\u015fan sahibinden.com CEO\u2019su Burak Erta\u015f, teknolojideki d\u00f6n\u00fc\u015f\u00fcme at\u0131fta bulunarak, \u201cYapay zekan\u0131n h\u0131z kazanmas\u0131yla birlikte, \u00f6zellikle halka a\u00e7\u0131k teknoloji \u015firketlerinde y\u00fczde 90\u2019lara varan de\u011fer kay\u0131plar\u0131 ya\u015fand\u0131.\u201d dedi. 2012 y\u0131l\u0131ndan bu yana Capital, Ekonomist ve Start Up dergileri taraf\u0131ndan d\u00fczenlenen Uluslararas\u0131 Ekonomi Zirvesi (UEZ 2026), bu y\u0131l 15\u2019inci kez T\u00fcrkiye ve d\u00fcnyan\u0131n sayg\u0131n siyaset\u00e7ilerini, i\u015f d\u00fcnyas\u0131 liderlerini…<\/p>\n","protected":false},"author":1,"featured_media":312,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[14,5,23,4],"tags":[25,26,28,27,16,24],"class_list":["post-311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ana-sayfa","category-national","category-teknolojiye-dair","category-yasam","tag-borsa","tag-hisse-senedi","tag-sahibinden","tag-tatil","tag-uez","tag-yapay-zeka"],"_links":{"self":[{"href":"https:\/\/www.yasamadair.net\/index.php\/wp-json\/wp\/v2\/posts\/311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yasamadair.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yasamadair.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yasamadair.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yasamadair.net\/index.php\/wp-json\/wp\/v2\/comments?post=311"}],"version-history":[{"count":1,"href":"https:\/\/www.yasamadair.net\/index.php\/wp-json\/wp\/v2\/posts\/311\/revisions"}],"predecessor-version":[{"id":313,"href":"https:\/\/www.yasamadair.net\/index.php\/wp-json\/wp\/v2\/posts\/311\/revisions\/313"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.yasamadair.net\/index.php\/wp-json\/wp\/v2\/media\/312"}],"wp:attachment":[{"href":"https:\/\/www.yasamadair.net\/index.php\/wp-json\/wp\/v2\/media?parent=311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yasamadair.net\/index.php\/wp-json\/wp\/v2\/categories?post=311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yasamadair.net\/index.php\/wp-json\/wp\/v2\/tags?post=311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}